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Fractional Growth Leader for B2B and DTC Ecommerce
Grow | Scale | Profit
Accomplishments
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Managed $10M+
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Helped generate over $150M+ in ARR
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Led large marketing teams across 3 different continents
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Acquired +40% customers and lowered CAC by -50%
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Expanded marketing into Mainland China
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International market expansion across 40 countries
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Established co-marketing partnerships
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Hosted the world's largest online conference with 27,000 registrants
About
Marc Bitanga, Fractional Growth Executive
Marc Bitanga is a growth executive and operator who has earned a reputation as a strategic change agent who helps companies scale.
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Marc has worked with startups as well as globally recognized brands. He collaborates with Founders and CEOs, providing insightful and strategic recommendations that establishes a growth engine that scales.​
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Featured On
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$10M+ Annual Revenue
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B2B or Direct to Consumer
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High-Touch Sales or Ecommerce Model
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$1K+ High-Ticket Products
Who We Work With
We specialize in working with companies that match this profile:
Client Portfolio
B2B
SAP - CRM
Copper - CRM
Hootsuite - Social SaaS
Scalepad - IT SaaS
Dialpad - Telecom / AI
Vidyard - Sales SaaS
Ritchie Bros. - B2B Auction
Spexi - Geospatial Imagery
Instant Financial - Fintech
Aftership - Logistics
Cmd - IT SaaS
Bananatag - Messaging SaaS
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DTC
Electronic Arts - Online Gaming
Jay Shetty Coaching School - Courses
Destination BC - Tourism Booking
Kaltire - Tires Ecommerce
Bici.cc - High-End Cycling Ecommerce
Biktrix - Ebike Ecommerce
Birch + Fog - Cannabis Ecommerce
Mio - Running Monitor Ecommerce
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Case Studies
Hootsuite
Hootsuite, the leading social media management platform had established a unique brand. However customer acquisition was inconsistent and was costly.
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Solution
Established an experiment-first approach to paid media, while expanding into a number of growth tactics such as SEO driven content marketing, webinars and events.
Results
Improved paid media significantly, by acquiring 50% more customers through paid media while driving down CAC by -40%. SEO content marketing also helped drive down overall CAC.
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Also hosted the world's largest virtual conference with over 27,000 registrants.
Instant Financial
Instant Financial is a FinTech startup who needed to differentiate and distance themselves from their payday loan providers.
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Solution
Created a brand strategy to reflect their mission of helping revolutionize how people get paid. Developed messaging and positioning to differentiate their offering in a highly competitive market.
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Results
The company was able to acquire a number of national clients in the fast food franchise industry.
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Scalepad
Scalepad, an IT SaaS platform originally started as Warranty Master with a vision to grow their portfolio of products.
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Solution
Limited by their Warranty Master brand, we determined a rebrand was necessary.
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Results
Successfully re-launched the company as Scalepad, and established content marketing to amplify reach and authority. Scalepad is now a leading IT platform in the MSP industry.