Not seeing the growth you expected?
Let's get it back on track.
Fractional CMO & Fractional COO for Technology Startups
Helping ambitious startups scale.
Accomplishments
-
Managed budgets upwards of $10M
-
Led large marketing teams across 3 different continents
-
Acquired +40% customers and lowered CAC by -50%
-
Expanded marketing into Mainland China
-
International market expansion across 40 countries
-
Established co-marketing partnerships
-
Led the rebrand of Scalepad
-
Launched an 80-customer market research panel
-
Hosted the world's largest online conference with 27,000 registrants
About
Marc Bitanga, Fractional CMO
& Fractional COO
Marc Bitanga is a growth executive and operator who has earned a reputation as a strategic change agent who helps companies scale.
Marc has worked with startups as well as globally recognized brands. He collaborates with Founders and CEOs, providing insightful and strategic recommendations that establishes a growth engine that scales.
Featured On
Fractional CMO & Fractional COO
We work with B2B & Direct to Consumer (DTC) startups to drive and scale growth and ultimately revenue.
Your Strategic Partner
Brand Portfolio
B2B
SAP - CRM
Copper - CRM
Hootsuite - Social SaaS
Scalepad - IT SaaS
Dialpad - Telecom / AI
Vidyard - Sales SaaS
Ritchie Bros. - B2B Auction
Spexi - Geospatial Imagery
Instant Financial - Fintech
Aftership - Logistics
Cmd - IT SaaS
Bananatag - Messaging SaaS
DTC
Electronic Arts - Online Gaming
Destination BC - Tourism Booking
Kaltire - Tires Ecommerce
Bici.cc - High-End Cycling Ecommerce
Biktrix - Ebike Ecommerce
Birch + Fog - Cannabis Ecommerce
Hootsuite
Hootsuite, the leading social media management platform had established a unique brand. However customer acquisition was inconsistent and was costly.
Solution
Established an experiment-first approach to paid media, while expanding into a number of growth tactics such as SEO driven content marketing, webinars and events.
Results
Improved paid media significantly, by acquiring 50% more customers through paid media while driving down CAC by -40%. SEO content marketing also helped drive down overall CAC.
Also hosted the world's largest virtual conference with over 27,000 registrants.
Scalepad
Scalepad, an IT SaaS platform originally started as Warranty Master with a vision to grow their portfolio of products.
Solution
Limited by their Warranty Master brand, we determined a rebrand was necessary.
Results
Successfully re-launched the company as Scalepad, and established content marketing to amplify reach and authority. Scalepad is now a leading IT platform in the MSP industry.
Case Studies
SAP
SAP is a global CRM and ERP leader. For a period of time, SAP was acquiring a number of smaller technology companies to expand their strategic product offering. SAP would acquire 2 to 4 companies annually.
Challenge
To unlock the value of SAP's M&A activity required merging teams, processes and systems, while eliminating redundancies.
Solution
Led M&A integration projects resulting in seamless post-acquisition transitions, operational efficiencies, and faster time-to-value, while minimizing disruption to business performance.
Instant Financial
Instant Financial is a FinTech startup who needed to differentiate and distance themselves from their payday loan providers.
Solution
Created a brand strategy to reflect their mission of helping revolutionize how people get paid. Developed messaging and positioning to differentiate their offering in a highly competitive market.
Results
The company was able to acquire a number of national clients in the fast food franchise industry.
Ritchie Bros.
RB Global is an omnichannel marketplace for commercial assets and vehicles with a market cap of over $20B.
Challenge
RB Global was entering a new market: Mainland China, with plans to open its first auction house in Beijing. The marketing team was developing a complex go-to-market launch and campaign, but the effort lacked structure, coordination, and a central operations function.
Solution
Led project management for the GTM launch, building a 300+ task implementation plan and coordinating 12+ cross-functional team members and stakeholders.