Because marketing should be your biggest advantage, not your biggest frustration.
Get your marketing back on track and accelerating growth.
Turn marketing into your strategic advantage.
Accomplishments
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Managed budgets upwards of $10M
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Led large marketing teams across 3 different continents
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Acquired +40% customers and lowered CAC by -50%
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Expanded marketing into Mainland China
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International market expansion across 40 countries
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Established co-marketing partnerships
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Led the rebrand of Scalepad
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Launched an 80-customer market research panel
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Hosted the world's largest online conference with 27,000 registrants
About
Marc Bitanga, Founder
& Fractional CMO
Marc Bitanga is a marketing executive who has earned a reputation as a strategic change agent who helps companies turn marketing into a growth engine.
Marc has worked with startups as well as globally recognized brands. He collaborates with Founders, CEOs and CMOs, providing insightful and strategic recommendations that positions marketing to contribute beyond just leads.
He is a sought after speaker and is the host of the popular marketing podcast, Squeeze the Funnel.
Featured On
Fractional CMO & CEO Advisor
Marketing is too important. You need an experienced leader to attain meaningful marketing results.
We work with B2B & Direct to Consumer (DTC) companies to drive and scale growth and ultimately revenue.
We Are Your Strategic Partner
Brand Portfolio
B2B
SAP - CRM
Copper - CRM
Hootsuite - Social SaaS
Scalepad - IT SaaS
Dialpad - Telecom / AI
Vidyard - Sales SaaS
Ritchie Bros. - B2B Auction
Spexi - Geospatial Imagery
Instant Financial - Fintech
Aftership - Logistics
Cmd - IT SaaS
Bananatag - Messaging SaaS
DTC
Electronic Arts - Online Gaming
Destination BC - Tourism Booking
Kaltire - Tires Ecommerce
Bici.cc - High-End Cycling Ecommerce
Biktrix - Ebike Ecommerce
Birch + Fog - Cannabis Ecommerce
Case Studies
Hootsuite
Hootsuite, the leading social media management platform had established a unique brand. However customer acquisition was inconsistent and was costly.
Solution
Established an experiment-first approach to paid media, while expanding into a number of growth tactics such as SEO driven content marketing, webinars and events.
Results
Improved paid media significantly, by acquiring 50% more customers through paid media while driving down CAC by -40%. SEO content marketing also helped drive down overall CAC.
Also hosted the world's largest virtual conference with over 27,000 registrants.
Instant Financial
Instant Financial is a FinTech startup who needed to differentiate and distance themselves from their payday loan providers.
Solution
Created a brand strategy to reflect their mission of helping revolutionize how people get paid. Developed messaging and positioning to differentiate their offering in a highly competitive market.
Results
The company was able to acquire a number of national clients in the fast food franchise industry.
Scalepad
Scalepad, an IT SaaS platform originally started as Warranty Master with a vision to grow their portfolio of products.
Solution
Limited by their Warranty Master brand, we determined a rebrand was necessary.
Results
Successfully re-launched the company as Scalepad, and established content marketing to amplify reach and authority. Scalepad is now a leading IT platform in the MSP industry.